Cosmetic Surgeon Digital Marketing

Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic advertising firm, introduces an increased search engine optimization solution for plastic surgeons, focusing on online exposure, individual engagement, and technique development. Lauren's concentrate on ROI and enthusiasm for finding the vital details that change projects from good to terrific include creating a grand range multivariate examination structure using fractional factorial evaluation for understanding ROI possibility in electronic media throughout Pfizer Rx brand names within the Pfizer for Living profile, and creating an estimate strategy for predicting ROI prior to media investment.

A 25-year veteran in the health care marketing and advertising area, Tracey started her profession as a company account individual for an array of pharma brands and later on pioneered the advertising and marketing initiative to introduce a first-of-its kind website in the eyeglasses and eyecare space.

It was these very early tests that drove Underscore's focus on information driven programs and ROI measurement, a fundamental distinction in the sector. She believes Underscore is the version for just how media and marketing agencies should, and will, evolve in the future.

While at Underscore, she invested three years showing Search Engine Advertising at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years back, when they determined how to map Nielsen data to Yahoo's audience base and verify out ROI from digital media to retail acquisition.