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Citadel, a Fortress Surgeon Digital Marketing digital advertising firm, announces an increased search engine optimization solution for plastic surgeons, focusing on online visibility, patient interaction, and practice development. Lauren's focus on ROI and interest for discovering the vital details that transform projects from excellent to great include developing a grand scale multivariate examination framework making use of fractional factorial analysis for comprehending ROI potential in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and creating an estimate approach for anticipating ROI prior to media financial investment.

A 25-year professional in the health care marketing and advertising area, Tracey began her job as a firm account person for an array of pharma brand names and later on headed the marketing initiative to launch a first-of-its kind portal in the eyewear and eyecare space.

He leads a group of media strategy, media planning, media buying and media execution experts who collaboratively make certain that project goals are accomplished in order to optimize engagements and ROI. Lauren's profession in digital and media started in the 90's, equally as digital became a viable advertising channel.

While at Underscore, she spent three years showing Search Engine Advertising and marketing at the WSE College in Krakow. One of her favorites memories of working at Underscore was years earlier, when they determined exactly how to map Nielsen information to Yahoo's audience base and verify out ROI from electronic media to retail purchase.