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Fortress Surgeon Digital Marketing, a cosmetic surgeon digital marketing firm, introduces an expanded search engine optimization solution for cosmetic surgeons, focusing on online visibility, individual engagement, and technique development. In her previous role as VP of Biddable Media Daga focused on the marketing of health and wellness & health brands through all lifecycle stages: starting from professional test employment projects, via the pre-launch market-shaping, launch and promotional phase, ending with license expiration and advertising sunsetting.

A 25-year veteran in the health care advertising and marketing area, Tracey began her occupation as an agency account individual for a variety of pharma brands and later on led the advertising effort to launch a first-of-its kind site in the eyeglasses and eyecare area.

It was these very early tests that drove Underscore's focus on data driven programs and ROI measurement, an essential distinction in the industry. She thinks Underscore is the model for exactly how media and advertising and marketing firms should, and will, progress in the future.

While at Underscore, she invested 3 years teaching Online search engine Advertising at the WSE University in Krakow. Among her faves memories of working at Underscore was years back, when they found out just how to map Nielsen data to Yahoo's audience base and verify out ROI from digital media to retail purchase.