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Fortress Surgeon Digital Marketing, a specialist electronic marketing firm, reveals a broadened search engine optimization solution for cosmetic surgeons, concentrating on online exposure, client involvement, and practice growth. Lauren's focus on ROI and passion for discovering the critical information that change campaigns from great to fantastic consist of establishing a grand range multivariate examination framework making use of fractional factorial analysis for comprehending ROI possibility in digital media across Pfizer Rx brand names within the Pfizer for Living portfolio, and developing a projection strategy for forecasting ROI before media financial investment.

A 25-year expert in the healthcare advertising and marketing space, Tracey began her career as an agency account person for a selection of pharma brand names and later on spearheaded the advertising initiative to launch a first-of-its kind website in the eyewear and eyecare space.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI measurement, a basic distinction in the sector. She thinks Underscore is the model for just how media and marketing companies should, and will, develop in the future.

While at Underscore, she invested three years educating Internet search engine Advertising at the WSE College in Krakow. One of her faves memories of working at Underscore was years ago, when they identified how to map Nielsen information to Yahoo's audience base and show out ROI from digital media to retail purchase.