Specialist Digital Marketing
Citadel, a cosmetic fortress Surgeon digital Marketing electronic advertising firm, announces an increased search engine optimization service for cosmetic surgeons, focusing on online exposure, individual involvement, and method growth. Lauren's focus on ROI and interest for discovering the vital information that change campaigns from excellent to wonderful include establishing a grand scale multivariate test framework using fractional factorial analysis for understanding ROI potential in electronic media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing an estimate strategy for predicting ROI prior to media financial investment.
One of the important things Martin takes pleasure in most regarding his duty is the opportunity to research and recognize the nuances of both brand-new and established markets, and via growing his understanding of them seek the Holy Grail of product-market fit.
He leads a team of media method, media planning, media buying and media execution professionals that collaboratively guarantee that project objectives are attained in order to take full advantage of roi and interactions. Lauren's occupation in electronic and media started in the 90's, equally as digital became a viable advertising channel.
While at Underscore, she spent 3 years teaching Search Engine Advertising and marketing at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years back, when they found out how to map Nielsen data to Yahoo's target market base and verify out ROI from digital media to retail purchase.