Doctor Digital Advertising

Citadel, a Fortress Surgeon Digital Marketing electronic advertising and marketing company, introduces an expanded search engine optimization solution for plastic surgeons, focusing on on-line presence, person interaction, and technique growth. Lauren's focus on ROI and enthusiasm for finding the critical details that transform projects from excellent to terrific include establishing a grand range multivariate examination structure making use of fractional factorial evaluation for comprehending ROI potential in electronic media across Pfizer Rx brand names within the Pfizer for Living profile, and establishing an estimate method for predicting ROI before media investment.

Among the things Martin appreciates most concerning his role is the opportunity to study and comprehend the subtleties of both new and well established markets, and with growing his understanding of them seek the Holy Grail of product-market fit.

He leads a team of media technique, media planning, media buying and media execution professionals that collaboratively make sure that project goals are accomplished in order to make best use of involvements and ROI. Lauren's career in electronic and media began in the 90's, just as digital ended up being a practical marketing channel.

While at Underscore, she invested three years instructing Search Engine Marketing at the WSE College in Krakow. One of her faves memories of operating at Underscore was years ago, when they identified how to map Nielsen data to Yahoo's audience base and show out ROI from electronic media to retail purchase.