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Citadel, a specialist electronic marketing company, introduces an expanded search engine optimization solution for plastic surgeons, focusing on online exposure, person involvement, and technique development. Lauren's concentrate on ROI and interest for finding the crucial details that change campaigns from great to wonderful include establishing a grand scale multivariate test framework making use of fractional factorial evaluation for understanding ROI capacity in electronic media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing a projection technique for predicting ROI prior to media financial investment.

A 25-year professional in the healthcare marketing and advertising area, Tracey started her career as a company account person for a selection of pharma brand names and later on pioneered the marketing initiative to launch a first-of-its kind portal in the eyeglasses and eyecare space.

He leads a team of media strategy, media preparation, media buying and media execution professionals who collaboratively ensure that project goals are achieved in order to make best use of interactions and ROI. Lauren's occupation in electronic and media started in the 90's, equally as digital came to be a viable advertising and marketing channel.

While at Underscore, she spent 3 years instructing Search Engine Advertising and marketing at the WSE College in Krakow. Among her favorites memories of working at Underscore was years earlier, when they determined exactly how to map Nielsen data to Yahoo's target market base and show out ROI from Fortress Surgeon Digital Marketing media to retail purchase.