Specialist Digital Marketing
Citadel, a doctor electronic marketing company, announces a broadened SEO service for plastic surgeons, concentrating on on-line presence, patient interaction, and method growth. In her previous duty as VP of Biddable Media Daga specialized in the advertising of health & health brands via all lifecycle phases: beginning with professional test recruitment projects, via the pre-launch market-shaping, launch and advertising stage, ending with patent expiry and advertising and marketing sunsetting.
A 25-year expert in the healthcare marketing and advertising room, Tracey started her career as a firm account person for a range of pharma brands and later spearheaded the advertising and marketing initiative to launch a first-of-its kind website in the eyeglasses and eyecare area.
It was these early tests that drove Underscore's focus on data driven programs and ROI dimension, a basic differentiation in the industry. She believes Underscore is the version for exactly how media and advertising and marketing companies should, and will, evolve in the future.
While at Underscore, she invested three years teaching Online search engine Advertising at the WSE College in Krakow. Among her faves memories of operating at Underscore was years earlier, when they determined how to map Nielsen data to Yahoo's target market base and confirm out ROI from Fortress Surgeon Digital Marketing media to retail purchase.