Inside The Michelin Man’s Story — From Tires To Stars
Who Is the Michelin Man?
Bibendum — better recognised as the Michelin Man — is a symbol of trust, safety, and innovation in mobility.
Created by the Michelin tire company in France, Bibendum was originally drawn as a towering figure made entirely of stacked tires.
The Michelin Man’s First Look
The first sketches showed Bibendum holding a goblet filled with nails, glass, and stones — a bold way of saying Michelin tires could "drink up" road hazards.
His name "Bibendum" comes from the Latin phrase *Nunc est bibendum* — meaning "Now is the time to drink."
How the Michelin Man Changed With Time
This updated look remains in place today, ensuring he stays relevant to a new generation.
His adaptability is why the figure has lasted over 130 years.
Connection to Michelin Stars
Today, when people hear "Michelin Man toy," they think of both performance on the road and excellence on the plate.
Although the Michelin Man doesn’t appear at every ceremony, his image is still used in promotions and branding.
The Michelin Man’s Relevance Today
In an era of digital marketing, few mascots have survived — but the Michelin Man remains iconic.
For the Michelin Group, Bibendum represents more than branding.
The Legacy of the Michelin Man
In 2025, he continues to inspire trust, laughter, and recognition in equal measure.
As long as Michelin tires keep rolling and Michelin stars keep shining, Bibendum will remain part of the story.