The Michelin Man Today – What’s New With Bibendum

Meet Bibendum – The Michelin Man

Bibendum — better recognised as the Michelin Man figure Man — is a symbol of trust, safety, and innovation in mobility.

Created by the Michelin tire company in France, Bibendum was originally drawn as a towering figure made entirely of stacked tires.

Early Depictions

In early 20th-century posters, the character often wore spectacles and smoked cigars, Michelin Man toy reflecting the design style of the time.

This classical motto tied Michelin branding to culture and sophistication, helping the mascot appeal beyond car enthusiasts.

Evolution Over the Decades

In 1998, for his 100th birthday, he underwent a redesign to appear healthier, friendlier, and less bulky.

By the 21st century, the Michelin Man had become one of the most recognised mascots worldwide, with studies suggesting over 90% brand recognition.

Connection to Michelin Stars

Today, when people hear "Michelin," they think of both performance on the road and excellence on the plate.

Although the Michelin Man doesn’t appear at every ceremony, his image is still used in promotions and branding.

A Mascot That Refuses to Fade

From print posters to virtual campaigns, he has evolved without losing his identity.

That’s why he still appears worldwide, from tire shops to lifestyle advertising.

Final Thoughts

In 2025, he continues to inspire trust, laughter, and recognition in equal measure.

As long as Michelin tires keep rolling and Michelin stars keep shining, Bibendum will remain part of the story.