Bibendum 2025: The Michelin Man As You Haven’t Seen Him

Meet Bibendum – The Michelin Man

Bibendum — better recognised as the Michelin Man symbol Man — is a symbol of trust, safety, and innovation in mobility.

Over time, he shifted from intimidating to friendly, becoming the approachable character seen today.

The Michelin Man’s First Look

Though unusual, these depictions cemented him as a recognizable figure in European advertising.

It also gave the mascot a unique personality beyond simply being a tire figure.

How the Michelin Man Changed With Time

In 1998, for his 100th birthday, he underwent a redesign to appear healthier, friendlier, and less bulky.

By the 21st century, the Michelin Man had become one of the most recognised mascots worldwide, with studies suggesting over 90% brand recognition.

The Michelin Man and Food Culture

This unexpected crossover — from car tires to fine dining — has made the Michelin Man part of global lifestyle culture.

This keeps him in the spotlight, linking heritage with modern prestige.

Why Bibendum Still Matters in 2025

His mix of history, humor, and adaptability ensures he connects with new audiences.

He reflects values of reliability, durability, and quality — qualities Michelin wants drivers and diners alike to associate with its name.

Why Bibendum Will Keep Rolling

He bridges industries, from automobiles to haute cuisine, and carries a global presence few mascots can match.

As long as Michelin tires keep rolling and Michelin stars keep shining, Bibendum will remain part of the story.