Bibendum 2025: The Michelin Man As You Haven’t Seen Him

Meet Bibendum – The Michelin Man

Since his first appearance in 1894, the Michelin Man has become a global cultural figure.

His unusual look made him stand out at trade fairs and in early print advertisements.

Strange Beginnings of Bibendum

Though unusual, these depictions cemented him as a recognizable figure in European advertising.

His name "Bibendum" comes from the Latin phrase *Nunc est bibendum* — meaning "Now is the time to drink."

How the Michelin Man Changed With Time

Over the decades, Bibendum’s design slimmed down, reflecting changes in tire technology and modern aesthetics.

By the 21st century, the Michelin Man evolution Man had become one of the most recognised mascots worldwide, with studies suggesting over 90% brand Michelin Man logo recognition.

Connection to Michelin Stars

While Bibendum doesn’t personally hand out Michelin stars, his image is closely tied to the guide that ranks the world’s top restaurants.

This keeps him in the spotlight, linking heritage with modern prestige.

A Mascot That Refuses to Fade

His mix of history, humor, and adaptability ensures he connects with new audiences.

That’s why he still appears worldwide, from tire shops to lifestyle advertising.

The Legacy of the Michelin Man

After more than 130 years, the Michelin Man remains a unique cultural icon.

The Michelin Man isn’t just a brand character; he’s a legend that still speaks to every generation.