The Michelin Man Today – What’s New With Bibendum

Meet Bibendum – The Michelin Man

Since his first appearance in 1894, the Michelin Worldwide Man has become a global cultural figure.

Over time, he shifted from intimidating to friendly, becoming the approachable character seen today.

Early Depictions

Though unusual, these depictions cemented him as a recognizable figure in European advertising.

His name "Bibendum" comes from the Latin phrase *Nunc est bibendum* — meaning "Now is the time to drink."

Evolution Over the Decades

In 1998, for his 100th birthday, he underwent a redesign to appear healthier, friendlier, and less bulky.

His adaptability is why the figure has lasted over 130 years.

Connection to Michelin Stars

This unexpected crossover — from car tires to fine dining — has made the Michelin Man part of global lifestyle culture.

In 2025, the Michelin Guide continues to expand across the Middle East and Asia, with Dubai, Abu Dhabi, and Tokyo adding new starred restaurants.

The Michelin Man’s Relevance Today

From print posters to virtual campaigns, he has evolved without losing his identity.

He reflects values of reliability, durability, Michelin Man and quality — qualities Michelin wants drivers and diners alike to associate with its name.

Why Bibendum Will Keep Rolling

In 2025, he continues to inspire trust, laughter, and recognition in equal measure.

As long as Michelin tires keep rolling and Michelin stars keep shining, Bibendum will remain part of the story.