Meet Bibendum: The Michelin Man’s Evolution In 2025
The Origins of Michelin’s Famous Mascot
The Michelin Man, known officially as Bibendum, is one of the world’s longest-standing brand mascots.
His unusual look made him stand out at trade fairs and in early print advertisements.
The Michelin Man’s First Look
In early 20th-century posters, the character often wore spectacles and smoked cigars, reflecting the design style of the time.
It also gave the mascot a unique personality beyond simply being a tire figure.
From Mummy-Like Figure to Slim Icon
In 1998, for his 100th birthday, he underwent a redesign to appear healthier, friendlier, the Michelin Man and less bulky.
His adaptability is why the figure has lasted over 130 years.
The Michelin Man and Food Culture
While Bibendum doesn’t personally hand out Michelin Man character (web page) stars, his image is closely tied to the guide that ranks the world’s top restaurants.
This keeps him in the spotlight, linking heritage with modern prestige.
Why Bibendum Still Matters in 2025
His mix of history, humor, and adaptability ensures he connects with new audiences.
That’s why he still appears worldwide, from tire shops to lifestyle advertising.
Final Thoughts
In 2025, he continues to inspire trust, laughter, and recognition in equal measure.
The mascot has proven timeless — adaptable, resilient, and unforgettable.