Bibendum 2025: The Michelin Man As You Haven’t Seen Him
Who Is the Michelin Man?
The Michelin Man, known officially as Bibendum, is one of the world’s longest-standing brand mascots.
Created by the Michelin tire company in France, Bibendum was originally drawn as a towering figure made entirely of stacked tires.
Early Depictions
Though unusual, these depictions cemented him as a recognizable figure in European advertising.
It also gave the mascot a unique personality beyond simply being a tire figure.
How the Michelin Man Changed With Time
Over the decades, Bibendum’s design slimmed down, reflecting changes in tire technology and modern aesthetics.
His adaptability is why the figure has lasted over 130 years.
Connection to Michelin Stars
This unexpected crossover — from car tires to fine dining — has made the Michelin Man part of global lifestyle culture.
In 2025, the Michelin Guide continues to expand across the Middle East and Asia, with Dubai, Abu Dhabi, and Tokyo adding new starred restaurants.
The Michelin Man’s Relevance Today
His mix of history, humor, and adaptability ensures he connects with new audiences.
He reflects values of reliability, durability, and quality — qualities Michelin wants drivers and diners alike to associate with its name.
Final Thoughts
He bridges industries, from automobiles to haute cuisine, and carries a global presence few mascots can match.
As long as Michelin tires keep rolling and Michelin stars keep shining, Bibendum will remain part of the story.