The Michelin Man Today – What’s New With Bibendum
Who Is the Michelin Man?
The Michelin Man, known officially as Bibendum, is one of the world’s longest-standing brand mascots.
Created by the Michelin tire company in France, Bibendum was originally drawn as a towering figure made entirely of stacked tires.
Early Depictions
In early 20th-century posters, the character often wore spectacles and smoked cigars, reflecting the design style of the time.
This classical motto tied Michelin branding to culture and sophistication, helping the mascot appeal beyond car enthusiasts.
How the Michelin Man Changed With Time
This updated look remains in place today, ensuring he stays relevant to a new generation.
By the 21st century, the Michelin Man doll Man had become one of the most recognised mascots worldwide, with studies suggesting over 90% brand recognition.
From Tires to Fine Dining
Today, when people hear "Michelin," they think of both performance on the road and excellence on the plate.
This keeps him in the spotlight, Michelin Man logo linking heritage with modern prestige.
Why Bibendum Still Matters in 2025
From print posters to virtual campaigns, he has evolved without losing his identity.
For the Michelin Group, Bibendum represents more than branding.
The Legacy of the Michelin Man
After more than 130 years, the Michelin Man remains a unique cultural icon.
The mascot has proven timeless — adaptable, resilient, and unforgettable.