The Michelin Man Today – What’s New With Bibendum
The Origins of Michelin’s Famous Mascot
Bibendum — better recognised as the Michelin Man — is a symbol of trust, safety, and innovation in mobility.
Created by the Michelin Man logo (click the up coming site) tire company in France, Bibendum was originally drawn as a towering figure made entirely of stacked tires.
The Michelin Man’s First Look
In early 20th-century posters, the character often wore spectacles and smoked cigars, reflecting the design style of the time.
It also gave the mascot a unique personality beyond simply being a tire figure.
Evolution Over the Decades
In 1998, for his 100th birthday, he underwent a redesign to appear healthier, friendlier, and less bulky.
His adaptability is why the figure has lasted over 130 years.
From Tires to Fine Dining
Today, when people hear "Michelin," they think of both performance on the road and Michelin Man figure excellence on the plate.
In 2025, the Michelin Guide continues to expand across the Middle East and Asia, with Dubai, Abu Dhabi, and Tokyo adding new starred restaurants.
A Mascot That Refuses to Fade
In an era of digital marketing, few mascots have survived — but the Michelin Man remains iconic.
He reflects values of reliability, durability, and quality — qualities Michelin wants drivers and diners alike to associate with its name.
The Legacy of the Michelin Man
After more than 130 years, the Michelin Man remains a unique cultural icon.
The mascot has proven timeless — adaptable, resilient, and unforgettable.