The Michelin Man In 2025 – Bibendum’s Ongoing Legacy

The Michelin Man Keeps Rolling

Bibendum — better known as the Michelin Man — is more than a mascot; he’s one of the world’s most enduring brand icons. :contentReference[oaicite:1]index=1

What You Didn’t Know About Bibendum

In early 20th-century ads, Bibendum even smoked cigars and wore pince-nez — both gone today to match modern sensibilities. :contentReference[oaicite:2]index=2

The Evolution of a Legend

Despite aesthetic changes, his friendly presence endures, with 90% brand recognition worldwide. :contentReference[oaicite:3]index=3

The Icon That Refuses to Fade

Bibendum continues to signal Michelin’s values — safety, quality, and innovation — even appearing in digital campaigns and global brand activations. :contentReference[oaicite:4]index=4

Is the Michelin Man Here to Stay?

The Michelin Man isn’t going anywhere — and that’s precisely why he still works.