The Michelin Man Today – What’s New With Bibendum

The Origins of Michelin’s Famous Mascot

Since his first appearance in 1894, the Michelin Man has become a global cultural figure.

Over time, he shifted from intimidating to friendly, becoming the approachable character seen today.

The Michelin Man’s First Look

The first sketches showed Bibendum holding a goblet filled with nails, glass, and stones — a bold way of saying Michelin tires could "drink up" road hazards.

His name "Bibendum" comes from the Latin phrase *Nunc est bibendum* — meaning "Now is the time to drink."

Evolution Over the Decades

Over the decades, Bibendum’s design slimmed down, reflecting changes in tire technology and modern aesthetics.

His adaptability is why the figure has lasted over 130 years.

The Michelin Man and Food Culture

This unexpected crossover — from car tires to fine dining — has made the Michelin Man part of global lifestyle culture.

In 2025, the Michelin Man toy - visit the site, Guide continues to expand across the Middle East and Asia, with Dubai, Abu Dhabi, and Tokyo adding new starred restaurants.

A Mascot That Refuses to Fade

In an era of digital marketing, few mascots have survived — but the Michelin Man remains iconic.

For the Michelin Group, Bibendum represents more than branding.

Final Thoughts

In 2025, he continues to inspire trust, laughter, and recognition in equal measure.

The mascot has proven timeless — adaptable, resilient, and unforgettable.