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- 12:40, 17 July 2025 ElanaSaucedo2 talk contribs created page Fall In Love With Dewan (Created page with "<br>Title: <br>Website Copywriter Tips: Homepage Copy The Transition Zone<br><br><br><br>Word Count:<br>935<br><br><br><br>Summary:<br>Have you read Paco Underhills fascinating book, "Why We Buy," about the psychology of retail store shopping? One of his major tenets about brick and mortar shopping holds the key to effective homepage copy something he calls the transition zone. If your homepage copy creates a sales zone not a transition zone, you could be los...")