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Citadel, a specialist digital advertising firm, reveals an increased search engine optimization solution for cosmetic surgeons, concentrating on online visibility, patient involvement, and technique development. Lauren's concentrate on ROI and enthusiasm for discovering the vital details that change projects from good to wonderful include developing a grand range multivariate test structure using fractional factorial evaluation for comprehending ROI potential in digital media across Pfizer Rx brands within the Pfizer for Living portfolio, and establishing a forecast approach for anticipating ROI prior to media financial investment.

A 25-year expert in the health care advertising and marketing space, Tracey started her job as a company account person for a range of pharma brand names and later led the marketing effort to launch a first-of-its kind website in the eyewear and eyecare area.

It was these very early tests that drove Underscore's focus on information driven programs and ROI measurement, an essential differentiation in the market. She thinks Underscore is the version for how media and advertising and marketing companies should, and will, develop in the future.

While at Underscore, she invested three years teaching Internet search engine Advertising at the WSE College in Krakow. Among her faves memories of operating at Underscore was years earlier, when they found out how to map Nielsen data to Yahoo's target market base and show out ROI from Fortress Surgeon Digital Marketing media to retail purchase.