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Citadel, a doctor Fortress Surgeon Digital Marketing marketing company, announces an expanded search engine optimization solution for cosmetic surgeons, focusing on online presence, patient involvement, and technique development. Lauren's focus on ROI and enthusiasm for locating the important details that transform campaigns from great to fantastic consist of establishing a grand scale multivariate examination framework utilizing fractional factorial evaluation for understanding ROI capacity in digital media across Pfizer Rx brand names within the Pfizer for Living profile, and creating a projection method for forecasting ROI prior to media financial investment.

A 25-year veteran in the medical care marketing and advertising area, Tracey started her occupation as an agency account person for a variety of pharma brand names and later on spearheaded the marketing effort to release a first-of-its kind website in the eyewear and eyecare area.

It was these early tests that drove Underscore's concentrate on information driven programs and ROI dimension, an essential distinction in the industry. She thinks Underscore is the design for just how media and advertising agencies should, and will, evolve in the future.

While at Underscore, she invested three years educating Search Engine Advertising and marketing at the WSE College in Krakow. One of her favorites memories of working at Underscore was years ago, when they found out just how to map Nielsen information to Yahoo's audience base and show out ROI from electronic media to retail purchase.