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Citadel, a Fortress Surgeon Digital Marketing electronic marketing agency, introduces an increased SEO service for plastic surgeons, concentrating on on-line exposure, client involvement, and technique development. In her previous duty as VP of Biddable Media Daga concentrated on the marketing of wellness & health brands with all lifecycle stages: starting from professional trial recruitment campaigns, through the pre-launch market-shaping, launch and marketing stage, finishing with patent expiry and advertising sunsetting.

One of things Martin enjoys most about his duty is the opportunity to study and understand the nuances of both brand-new and well-known markets, and with growing his understanding of them search for the Holy Grail of product-market fit.

It was these early tests that drove Underscore's focus on information driven programs and ROI dimension, a fundamental distinction in the market. She believes Underscore is the version for how media and advertising agencies should, and will, develop in the future.

While at Underscore, she spent three years teaching Search Engine Marketing at the WSE College in Krakow. Among her faves memories of operating at Underscore was years ago, when they determined exactly how to map Nielsen data to Yahoo's target market base and confirm out ROI from digital media to retail acquisition.