Meet Bibendum: The Michelin Man’s Evolution In 2025

Who Is the Michelin Man?

Since his first appearance in 1894, the Michelin Official Man has become a global cultural figure.

Over time, he shifted from intimidating to friendly, becoming the approachable character seen today.

The Michelin Man’s First Look

In early 20th-century posters, Michelin Man mascot the character often wore spectacles and smoked cigars, reflecting the design style of the time.

It also gave the mascot a unique personality beyond simply being a tire figure.

Evolution Over the Decades

This updated look remains in place today, ensuring he stays relevant to a new generation.

His adaptability is why the figure has lasted over 130 years.

The Michelin Man and Food Culture

Today, when people hear "Michelin," they think of both performance on the road and excellence on the plate.

In 2025, the Michelin Guide continues to expand across the Middle East and Asia, with Dubai, Abu Dhabi, and Tokyo adding new starred restaurants.

Why Bibendum Still Matters in 2025

From print posters to virtual campaigns, he has evolved without losing his identity.

For the Michelin Group, Bibendum represents more than branding.

The Legacy of the Michelin Man

He bridges industries, from automobiles to haute cuisine, and carries a global presence few mascots can match.

The mascot has proven timeless — adaptable, resilient, and unforgettable.