Digital Advertising Solutions

Fortress Surgeon Digital Marketing, a specialist electronic advertising and marketing company, reveals a broadened SEO service for plastic surgeons, focusing on online visibility, client interaction, and practice development. Lauren's focus on ROI and enthusiasm for discovering the critical information that transform projects from good to great consist of establishing a grand scale multivariate test structure making use of fractional factorial analysis for understanding ROI potential in digital media across Pfizer Rx brands within the Pfizer for Living profile, and establishing an estimate approach for predicting ROI prior to media investment.

A 25-year veteran in the health care marketing and advertising area, Tracey started her job as a firm account person for a variety of pharma brands and later headed the advertising and marketing effort to launch a first-of-its kind site in the eyewear and eyecare space.

It was these early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, a fundamental distinction in the market. She thinks Underscore is the design for how media and marketing firms should, and will, evolve in the future.

While at Underscore, she spent 3 years teaching Search Engine Advertising and marketing at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years back, when they figured out exactly how to map Nielsen information to Yahoo's audience base and confirm out ROI from digital media to retail purchase.