Meet Bibendum: The Michelin Man’s Evolution In 2025
The Origins of Michelin’s Famous Mascot
The Michelin Man, known officially as Bibendum, is one of the world’s longest-standing brand mascots.
Created by the Michelin tire company in France, Bibendum was originally drawn as a towering figure made entirely of stacked tires.
Early Depictions
The first sketches showed Bibendum holding a goblet filled with nails, glass, and stones — a bold way of saying Michelin tires could "drink up" road hazards.
His name "Bibendum" comes from the Latin phrase *Nunc est bibendum* — meaning "Now is the time to drink."
From Mummy-Like Figure to Slim Icon
Over the decades, Bibendum’s design slimmed down, reflecting changes in tire technology and modern aesthetics.
His adaptability is why the figure has lasted over 130 years.
From Tires to Fine Dining
This unexpected crossover — from car tires to fine dining — has made the Michelin Man part of global lifestyle culture.
This keeps him in the spotlight, linking heritage with modern prestige.
A Mascot That Refuses to Fade
In an era of digital marketing, few mascots have survived — but the Michelin Man remains iconic.
That’s why he still appears worldwide, from tire shops to lifestyle advertising.
Why Bibendum Will Keep Rolling
In 2025, he continues to inspire trust, laughter, Michelin Man mascot and recognition in equal measure.
As long as Michelin tires keep rolling and Michelin stars keep shining, Bibendum will remain part of the story.