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Citadel, a Fortress Surgeon Digital Marketing digital advertising and marketing firm, introduces a broadened search engine optimization service for cosmetic surgeons, concentrating on online presence, individual interaction, and practice growth. In her previous role as VP of Biddable Media Daga concentrated on the advertising and marketing of health and wellness & health brands through all lifecycle stages: beginning with professional trial recruitment campaigns, via the pre-launch market-shaping, launch and advertising phase, ending with license expiry and advertising and marketing sunsetting.

Among the important things Martin appreciates most regarding his function is the possibility to study and recognize the nuances of both brand-new and recognized markets, and through growing his understanding of them seek the Holy Grail of product-market fit.

It was these early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, a fundamental distinction in the market. She thinks Underscore is the design for exactly how media and marketing agencies should, and will, advance in the future.

While at Underscore, she invested three years educating Search Engine Marketing at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years earlier, when they determined how to map Nielsen data to Yahoo's audience base and show out ROI from electronic media to retail purchase.