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Fortress Surgeon Digital Marketing, a cosmetic surgeon digital advertising and marketing company, introduces an increased SEO service for cosmetic surgeons, concentrating on online visibility, individual interaction, and technique growth. Lauren's focus on ROI and interest for finding the critical details that change projects from great to great consist of establishing a grand range multivariate test structure using fractional factorial analysis for recognizing ROI potential in digital media across Pfizer Rx brands within the Pfizer for Living portfolio, and creating an estimate method for predicting ROI before media financial investment.

A 25-year professional in the healthcare marketing and advertising room, Tracey began her occupation as a company account person for a selection of pharma brand names and later spearheaded the advertising and marketing initiative to launch a first-of-its kind portal in the glasses and eyecare space.

It was these early tests that drove Underscore's focus on information driven programs and ROI dimension, a fundamental distinction in the sector. She believes Underscore is the version for exactly how media and advertising and marketing agencies should, and will, advance in the future.

While at Underscore, she invested 3 years educating Online search engine Advertising and marketing at the WSE University in Krakow. Among her faves memories of working at Underscore was years ago, when they found out how to map Nielsen data to Yahoo's audience base and show out ROI from electronic media to retail purchase.