Specialist Digital Marketing

Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic marketing company, reveals a broadened SEO service for cosmetic surgeons, concentrating on online presence, individual interaction, and practice growth. Lauren's concentrate on ROI and passion for discovering the vital information that transform campaigns from excellent to great include creating a grand range multivariate examination structure using fractional factorial evaluation for understanding ROI capacity in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and developing a forecast technique for predicting ROI prior to media financial investment.

A 25-year expert in the healthcare advertising and marketing space, Tracey started her profession as an agency account person for a selection of pharma brands and later headed the advertising effort to launch a first-of-its kind portal in the eyewear and eyecare area.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI dimension, a basic distinction in the sector. She believes Underscore is the design for how media and marketing companies should, and will, evolve in the future.

While at Underscore, she invested 3 years teaching Online search engine Advertising and marketing at the WSE University in Krakow. One of her faves memories of working at Underscore was years earlier, when they found out just how to map Nielsen information to Yahoo's audience base and verify out ROI from digital media to retail purchase.