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Fortress Surgeon Digital Marketing, a surgeon electronic marketing company, reveals a broadened SEO solution for plastic surgeons, focusing on online presence, individual involvement, and technique growth. Lauren's concentrate on ROI and passion for discovering the critical information that change projects from excellent to great consist of creating a grand range multivariate test framework making use of fractional factorial evaluation for recognizing ROI capacity in electronic media throughout Pfizer Rx brands within the Pfizer for Living profile, and establishing a forecast approach for forecasting ROI before media investment.

A 25-year veteran in the healthcare marketing and advertising room, Tracey began her career as a company account person for a range of pharma brands and later headed the advertising initiative to introduce a first-of-its kind website in the eyeglasses and eyecare room.

It was these very early examinations that drove Underscore's focus on information driven programs and ROI measurement, a basic differentiation in the market. She thinks Underscore is the design for exactly how media and advertising and marketing companies should, and will, advance in the future.

While at Underscore, she spent 3 years instructing Online search engine Marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years ago, when they found out exactly how to map Nielsen data to Yahoo's audience base and verify out ROI from electronic media to retail purchase.