Outbound Telemarketing

Citadel, a Fortress Surgeon Digital Marketing digital advertising and marketing agency, introduces a broadened SEO solution for plastic surgeons, focusing on on-line exposure, patient involvement, and method growth. Lauren's concentrate on ROI and enthusiasm for locating the critical information that transform campaigns from good to great include creating a grand scale multivariate examination framework making use of fractional factorial evaluation for comprehending ROI potential in digital media across Pfizer Rx brand names within the Pfizer for Living portfolio, and creating a projection approach for predicting ROI before media investment.

A 25-year professional in the health care advertising and marketing area, Tracey started her job as an agency account person for a variety of pharma brands and later pioneered the advertising and marketing effort to launch a first-of-its kind website in the glasses and eyecare space.

It was these early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, a fundamental differentiation in the industry. She believes Underscore is the design for how media and marketing agencies should, and will, progress in the future.

While at Underscore, she invested three years showing Online search engine Advertising at the WSE University in Krakow. One of her favorites memories of working at Underscore was years back, when they found out exactly how to map Nielsen information to Yahoo's target market base and show out ROI from digital media to retail acquisition.