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Citadel, a doctor electronic advertising firm, introduces an expanded search engine optimization solution for cosmetic surgeons, concentrating on online presence, client involvement, and practice growth. Lauren's focus on ROI and passion for finding the crucial information that change projects from excellent to wonderful consist of creating a grand range multivariate examination framework utilizing fractional factorial analysis for understanding ROI potential in electronic media across Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing a forecast approach for anticipating ROI prior to media investment.

One of the things Martin enjoys most about his role is the opportunity to study and understand the nuances of both new and well established markets, and via growing his understanding of them seek the Holy Grail of product-market fit.

He leads a team of media strategy, media preparation, media acquiring and media execution experts who collaboratively make certain that campaign goals are accomplished in order to make the most of roi and interactions. Lauren's profession in electronic and media started in the 90's, just as digital came to be a feasible marketing channel.

While at Underscore, she invested three years teaching Online search engine Marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years back, when they figured out exactly how to map Nielsen data to Yahoo's audience base and prove out ROI from Fortress Surgeon Digital Marketing media to retail acquisition.