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Fortress Surgeon Digital Marketing, a doctor electronic advertising firm, introduces a broadened SEO service for plastic surgeons, concentrating on online presence, client involvement, and technique growth. Lauren's concentrate on ROI and passion for locating the crucial details that change campaigns from great to terrific include developing a grand range multivariate test framework utilizing fractional factorial evaluation for recognizing ROI potential in electronic media across Pfizer Rx brand names within the Pfizer for Living profile, and creating an estimate method for anticipating ROI prior to media investment.

A 25-year professional in the medical care advertising and marketing room, Tracey started her career as a company account person for a variety of pharma brands and later spearheaded the advertising and marketing initiative to release a first-of-its kind site in the eyewear and eyecare room.

He leads a team of media approach, media preparation, media acquiring and media implementation professionals that collaboratively make sure that campaign objectives are attained in order to optimize roi and involvements. Lauren's career in digital and media started in the 90's, just as electronic came to be a practical marketing channel.

While at Underscore, she invested three years educating Search Engine Advertising at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years earlier, when they determined how to map Nielsen information to Yahoo's audience base and prove out ROI from electronic media to retail acquisition.