The Michelin Man In 2025 – Bibendum’s Ongoing Legacy

From OLD TWISTED ROOTS

Why Bibendum Still Matters

He’s not just a figure made of tires — he represents trust, innovation, and heritage. :contentReference[oaicite:1]index=1

Bibendum’s Hidden History

His name comes from the Latin slogan "Nunc est bibendum," meaning "Now is the time to drink." :contentReference[oaicite:2]index=2

From Mummy to Mascot

Despite aesthetic changes, his friendly presence endures, with 90% brand recognition worldwide. :contentReference[oaicite:3]index=3

The Icon That Refuses to Fade

From classic print ads to online platforms, the Michelin Man (from the R 12imob blog) spans both mobility and gourmet culture. :contentReference[oaicite:4]index=4

Is the Michelin Man Here to Stay?

Whether you spot him on a tire, in an ad, or linked to Michelin-starred restaurants, he bridges past and present.

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