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Citadel, a specialist electronic marketing firm, introduces a broadened SEO solution for cosmetic surgeons, focusing on online visibility, client engagement, and method growth. Lauren's concentrate on ROI and interest for finding the critical information that transform campaigns from excellent to excellent include creating a grand range multivariate examination framework making use of fractional factorial evaluation for recognizing ROI capacity in Fortress Surgeon Digital Marketing media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and creating a projection approach for predicting ROI prior to media financial investment.

A 25-year veteran in the health care advertising and marketing space, Tracey started her career as a firm account individual for a variety of pharma brands and later on led the advertising initiative to launch a first-of-its kind website in the eyeglasses and eyecare space.

It was these very early examinations that drove Underscore's focus on information driven programs and ROI dimension, a fundamental differentiation in the sector. She thinks Underscore is the model for how media and marketing companies should, and will, progress in the future.

While at Underscore, she spent 3 years educating Online search engine Advertising and marketing at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years earlier, when they found out just how to map Nielsen information to Yahoo's target market base and verify out ROI from electronic media to retail purchase.