Inside The Michelin Man’s Story — From Tires To Stars

Who Is the Michelin Man?

Bibendum — better recognised as the Michelin Man — is a symbol of trust, safety, and innovation in mobility.

Over time, he shifted from intimidating to friendly, becoming the approachable character seen today.

Strange Beginnings of Bibendum

The first sketches showed Bibendum holding a goblet filled with nails, glass, and stones — a bold way of saying Michelin tires could "drink up" road hazards.

It also gave the mascot a unique personality beyond simply being a tire figure.

From Mummy-Like Figure to Slim Icon

In 1998, for his 100th birthday, he underwent a redesign to appear healthier, friendlier, and less bulky.

His adaptability is why the figure has lasted over 130 years.

From Tires to Fine Dining

Today, when people hear "Michelin," they think of both performance on the road and excellence on the plate.

This keeps him in the spotlight, linking heritage with modern prestige.

A Mascot That Refuses to Fade

His mix of history, humor, and adaptability ensures he connects with new audiences.

For the Michelin Group, Bibendum represents more than branding.

Why Bibendum Will Keep Rolling

After more than 130 years, the Michelin Man remains a unique cultural icon.

As long as Michelin tires keep rolling and Michelin tire brand logo stars keep shining, Bibendum will remain part of the story.