Citadel Expands Search Engine Optimization Services For Plastic Surgeons

Fortress Surgeon Digital Marketing, a doctor digital advertising agency, reveals a broadened SEO solution for cosmetic surgeons, focusing on online presence, client interaction, and practice growth. Lauren's focus on ROI and enthusiasm for finding the vital details that change campaigns from excellent to excellent consist of developing a grand scale multivariate test framework utilizing fractional factorial analysis for comprehending ROI potential in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and developing a forecast strategy for predicting ROI before media financial investment.

A 25-year veteran in the healthcare advertising and marketing space, Tracey began her career as an agency account person for a variety of pharma brands and later led the marketing effort to launch a first-of-its kind portal in the glasses and eyecare area.

It was these very early examinations that drove Underscore's concentrate on data driven programs and ROI measurement, a fundamental distinction in the industry. She believes Underscore is the model for how media and advertising firms should, and will, develop in the future.

While at Underscore, she spent 3 years educating Search Engine Advertising at the WSE College in Krakow. Among her faves memories of working at Underscore was years back, when they determined just how to map Nielsen information to Yahoo's audience base and confirm out ROI from electronic media to retail acquisition.